The Amrita Awareness Ambassadors (AAA) Program developed by Amrita Center for Research in Analytics, Technologies & Education (AmritaCREATE). This project seeks to build resilience and empower adolescent boys and girls. The school-based program trains selected student ambassadors to spread awareness to peers, younger children in the local primary schools, as well as their community, about substance abuse, nutrition and the value of education.

Project objectives:

• To build awareness on social and health topics among adolescent boys and girls.
• To empower and build resilience of adolescent boys and girls through peer awareness education.

Main activities:

• Ambassadors are trained by Amrita staff using the interactive curriculum, which includes monthly sessions on awareness of substance abuse, drugs, alcohol, and tobacco , digital well-being , mobile, internet, and social Media , cultural awareness and values , importance of education , nutrition, health, and hygiene.
• Ambassadors conduct monthly programs using street plays and games as the instruction framework for peers, younger students and villagers.
• The awareness program is being conducted to reduce prevalence of substance abuse and related health and social problems among people by spreading information and encouraging change in counterproductive adolescent attitudes.
• The program is also expected to raise the self-esteem of both the ambassadors and the participating students.